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Clarification from EventScotland
Whilst studing the documentation supplied by EventScotland, the Society Treasurer was surprised to see that one of the categories mentioned was "Transport". Council members may recall that our application for support of our transport costs was declined in 2014. We understood, maybe incorrectly that this was the same for all Clans. 
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The Treasurer therefore sought clarification on this point from his contact at EventScotland.
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The response received is reproduced below verbatim:
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To clarify further what is meant by travel to rural areas to support community engagement  - the key focus of this is around the community engagement aspect - a successful request for funding with regards to this would allow attendance at the event from those who had never been in order to reach out to a larger attendance base and grow the event (non-clan members, the general public from the area etc…) funding requests cannot be for core costs – so for example taking members already in attendance would not be eligible - I appreciate that this is rather a grey area, but if you could show that funding support for transport would develop the event, for example would bring in more visitors (so would allow people who would not attend normally – including those who are not clan members)  or would grow the event then it could provide a stronger application. So for future applications – if this can be evidenced then it may have a higher chance of success when it comes to the panel approving it.
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As it says in the application form the fund is a development programme and cannot be used to provide long-term or core funding, as the fund is generated from public funds it must be used to develop events and indeed the areas they take place in. We also need to prove that the funding is being used in support of community engagement and is not being used for a ‘members-only’ (for want of a better word) event – i.e. not just being used for members to attend an event they would normally subscribe to at a subsidised cost.
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Added 30/04/2015